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THE MIGUELTURRA CARNIVAL STARTS A NEW PROJECT TO DISSEMINATE ITS BRAND ‘KNOW ME’

Thanks to the agreement signed between Diario Lanza and the carnavaldemiguelturra.es Association

The Councilor for Celebrations, Diego Rodríguez, accompanied by the president of the Association of Carnival Peñas, Raúl Domínguez, the king of the carnival, Serafín Delgado, and the president of the Historical Cultural Association of the Miguelturra Carnival: carnavaldemiguelturra.es, Berna Martínez , has presented a new project focused on the dissemination of the carnival and the promotion of the ‘Carnival, Know Me’ brand, thanks to an agreement carried out between Diario Lanza and the aforementioned association.

Rodríguez has reported that the agreement signed consists of the transfer of the historical archive of Lanza of all the photographs referring to the Miguelturra carnival to carnavaldemiguelturra.es “so that we continue to promote, above all, our big festival, declared of National Tourist Interest since the 8th February 2018”. In this sense, the mayor has indicated that “this is a project on which we will be working little by little throughout this year and whose objective is to continue promoting our festival, despite the health situation that we are going through, and after not having been able to celebrate the long-awaited and beloved carnival of 2021, which does not mean – adds the councilor – that we have stopped working for a moment on our most popular festival but from a different approach.

Diego Rodríguez has also announced that “this project joins other works in which we are embarked and that will help to disseminate, if possible even more, the photographic archive that Lanza has donated, to continue making our carnival known at a regional and national level”. Specifically, the mayor has highlighted a project together with the Association of Carnival Clubs on the occasion of the 40th anniversary of its foundation and the reissue of a book on the history and tradition of the Miguelturra carnival that will be published in the near future.

Finally, the Councilor for Celebrations has publicly thanked the work that the Association of Peñas and the king of the carnival are doing throughout the pandemic, “in order to reinvent themselves to continue promoting our great festival”, as well as thanking Lanza and the association carnavaldemiguelturra.es.

For their part, both the president of the Carnival Peñas Association, Raúl Domínguez, and the king of the carnival, Serafín Delgado, have shown great gratitude to all the parties that are working on this project “to continue enhancing the most emblematic festival of Miguelturra” according to Domínguez, who has also recognized “the work of many anonymous people with the contribution of historical documents of the carnival”. Delgado added that “we must support the carnival as much as we can” and hoped “that next year we will be lucky and be able to celebrate something of our festival”.

Finally, the president of carnavaldemiguelturra.es, Berna Martínez, has especially appreciated the collaboration of the vice president of the Provincial Council and delegate president of the Lanza Public Business Entity, Noelia Serrano, as well as the director of the Lanza newspaper, Conchi Sánchez , “because it has made it possible for us to have this great documentary collection” that consists of around 3,500 high-quality photographs taken by professional photographers. Martínez has reported that the entire archive corresponds to images from the 21st century “which represents a great boost for the already existing documentary collection”.

The president of the association has indicated that “with this project we intend to begin a series of written and digital publications that will promote the 40th anniversary of the Carnival Peñas Association and, subsequently, the publication of a book on the occasion of the 5th anniversary of the declaration of National Tourist Interest”. For this reason, Berna Martínez has highlighted that “this entire fund will help us to promote these books, in addition to the website or publications on the anniversaries of the clubs. But above all it will serve to promote our carnival” she concluded.